Brand24 Review 2025: Your Secret Weapon for Social Listening (Tested & Teased)

Brand24 is like Google Alerts on steroids. It scouts the internet—social media, news, blogs, even that sketchy Reddit thread about your brand—to tell you exactly where, when, and how people mention you. No more flying blind.

Why You'll Love It

1. You'll Feel Like a Mind Reader
   • Track mentions in real-time, even on TikTok and Twitch (because yes, your brand is probably being roasted there).
   • Sentiment analysis that's scarily accurate. I tested it with my own blog—it flagged a comment saying “meh, could've been shorter” as negative. Brutal, but fair.
2. Influencer BFF Mode
   • Found a micro-influencer with 50K followers obsessed with your product? Brand24's “Influencer Score” highlights them like a spotlight. Perfect for sliding into DMs with partnership offers.
3. Crisis Control for the Win
   • For Eg: Last month, a client's product typo went viral (“Now with 100% more gluten-free glue!”). Brand24 alerted us in 8 minutes, and we killed the tweet before it trended.

Where It Might Annoy You

1. The Price Tag:
   Starting at $119/month, it's like buying a Peloton—great if you'll actually use it, but a guilt-inducing paperweight if you don't.
2. Podcast Blind Spot:
   It tracks mentions of your brand in podcasts but can't scan the audio. So if the podcaster mispronounces your name, you'll never know. 😬

1. Sign Up:
   Takes 2 minutes. No credit card needed (they're not monsters).
2. Keyword Setup:
   Add your brand name, competitors, or phrases like “worst customer service ever” (ouch, but necessary).
3. Filter the Noise:
   Use the “Negative Sentiment” filter to find fires to put out. Or the “Positive” filter to screenshot compliments for your ego folder.
4. Find your audience:
   Promote on the platform where most people are discussing topics related to your keywords.

**Pro Tip: Setup a Slack channel for alerts because Slack Integration is ready for your team to handle those Negative Sentiments

Source from https://brand24.com/prices/

Depend on your business size or keywords you wish to monitor, Brand24 offers 4 plans for you to choose from. The cheapest plan starts at $119/month (billed annually), which is perfect for small businesses and startups. The most expensive plan is $399/month(billed annually), which is suitable for large enterprises and agencies.

• Hootsuite:
  Great for social media management and scheduling, but Brand24's real-time tracking is sharper.
• Mentionlytics:
  Providing multilingual social media monitoring with AI-powered insights.
• Awario:
  A social media monitoring tool that offers sentiment analysis and influencer marketing.
• Brandwatch:
  A digital consumer intelligence platform that offers social listening and analytics.
• Google Alert:
  Basic keyword-based web monitoring for free.

The 14-day free trial is risk-free. Worst case? You'll finally confirm that yes, people are talking about you. Best case? You’ll stop fires before they start—and look like a hero.